Need a feel of my writing style? Scour through these samples I wrote recently.
As a B2B health writer, I’ve had the privilege of working with some very interesting clients. Following are a few spec pieces and one actual email I wrote for a healthcare client.
Portfolio Piece #1
This is an ezine ad I wrote for a B2B lead generation offer as part of a professional development program for B2B Copywriting I attended:
Portfolio Piece #2
This is an email I wrote for a B2B Healthcare explainer video company. I helped highlight the importance of videos in the medical industry and how it can make the content more digestible.
Subject line: Is not doing this affecting your business?
Do you know how popular pharmaceutical brands gain massive brownie points by increasing their quality of engagement and interaction with healthcare professionals? By adopting video marketing as their digital marketing strategy.
In the marketing industry, the research notion is that:
- 51% of marketers name video as the type of content with the best ROI.
- executives prefer to watch videos rather than to read texts.
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in the text.
- a whopping 87% of online marketers use videos to put their point across.
Pretty staggering right?
As far as your pharma publication business is concerned, it is difficult to communicate the issues related to healthcare. Hence, animated videos work best to convey complicated ideas and educate audiences.
According to Wizmotions CEO John Socratous, “One of the biggest consumer segments we see moving to aggressive advertising are doctors”, and guess one of the projects of that aggressive advertising?
Doctors will need a Explainer Videos marketing strategy to stay in high demand, educate patients, nurses or new doctors, and explain specific procedures they apply to their practice.
And that’s where you would come in.
By helping physicians reading and analyzing publications with easy-to-comprehend video, you will be their go-to healthcare publication house for all their related assignments.
It is important to have a good idea of what you are trying to explain with your animated video.
That’s where we can help you.
We at XVXVXV Videos, a digital pharma focused company, can help you with conveying your healthcare publications to your physician-clients in a more sharpened way than your competitors. Making your medical publications memorable and engaging to physicians with VideOne, a short 90-second video, will affect your business positively by :
- pulling a 185% increase in booth engagement on medical congresses.
- drawing a 65% increase in sales reps’ and MSL calls
- having physicians remember all the key scientific data from your publications
The above stats have been taken from our case studies that show improved ROI in physician engagement.
Click here to see how we can help you improve your ROI and also get a few examples of our work sent over to you right away.
VP, XVXVXV Videos
Portfolio Piece #3
This spec press release is written for a healthcare SaaS whereby uninsured patients can take advantage of this app which supports a variety of benefits for them.